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“‘Election Campaign Management’ by Gédéon Charles, doctor of medicine, is an informative and structured work that helps to better understand the process of a successful election campaign.”
“Electoral Campaign Management” by Gédéon Charles, Doctor of Medicine, is an informative and structured work that helps to better understand the process of a successful electoral campaign. Published in June 2025, it will be presented at the Livres en Folie fair on June 4, 2026, in Pétion-Ville. This book emphasizes the management of an electoral campaign, addressing strategic planning, implementation and evaluation of activities, as well as the mobilization of the human, financial, and material resources necessary to achieve electoral objectives. The author offers strategies and practical tools to ensure the success of a campaign.The book explores the management of election campaigns and the electoral process in Haiti, political debates and candidates’ speeches, and includes a bonus section devoted to electoral crises. The author defines key concepts such as election campaign, elections, direct and indirect suffrage, and referendum, and presents the main actors: political parties, interest groups, campaign teams, and voters.He emphasizes that elections are the foundation of democracy, embodying popular sovereignty. Electoral campaigns allow candidates and parties to present their message, inform voters, and promote informed choices on election day. The objectives of a campaign include electoral victory, building a positive image, influencing public opinion, and engaging citizens in the democratic process. The author details the essential elements: strategic planning, effective communication, voter mobilization, management of financial resources, logistics and security, use of technology and media, crisis and image management, monitoring and evaluation. He stresses the importance of analyzing the political environment, defining goals and targets, as well as developing a timeline. The formation of the campaign team is based on complementary skills and a distributionclarity of responsibilities. Effective communication involves segmenting the electorate, choosing channels, and developing a key message. Mobilization relies on various strategies: phone calls, SMS, social networks, door-to-door, and public meetings.
